FOR IMMEDIATE RELEASE

NEWLY DESIGNED JUNK BALL FLAG FOOTBALL MAKES IT A BETTER GAME TO PLAY!
Radical New Design Creates New Version of Flag Football

Providence, RI - February 11, 2007 -- It’s a brand new ball game for flag football fans of all ages with the Official Junk Ball Flag Football (SRP $6.99). With Junk Ball Flag Football, there’s no question about when a play is over and a player is “tackled.”

The popular backyard game of flag football has been improved with Junk Ball Flag Football by combining the ball and the flag. This amazing sports toy features a 20” fabric flag that easily attaches and detaches to the tail of the soft foam football, eliminating the need to wear cumbersome and expensive flag belts.

Another feature of the Official Junk Ball Flag Football’s unique design is how easy it is to throw perfect long distance spirals with every pass. The secret is in the flag! The flag stabilizes the ball and adds a new dimension of play to backyard flag football games. To throw Junk Ball Flag Football, grip it with tail in the back, pick out a target and let it rip! The new “quick grip” design includes grips on both sides of the ball to make it quicker to throw perfect spirals every time!

“Official Junk Ball Flag Football makes it easy for anyone to throw a football better than ever,” commented Kirk Bozigian, Vice President of Marketing for Junk Ball. “Not only is it a better football to throw but we think it makes backyard flag football even more fun to play.”

Junk Ball Flag Football is designed for children ages 5 and up. Junk Ball Flag Football is packaged with official new Junk Ball Flag Football game rules and merchandised individually in a colorful counter display.

Little Kids’ classic best sellers include the No-Spill® Big Bubble Bucket®, No-Spill® Bubble Tumbler Minis®, Bubblin' Glitter Bugs® and My First Bubble Blower® in addition to toys featuring Blue's Clues™, Dora the Explorer™, SpongeBob SquarePants™, The Backyardigans™ and Go Diego Go™ licenses. For more information and store locations call Little Kids at 1-800-545-5437 (1-800-LIL-KIDS) or visit the Little Kids website at www.littlekidsinc.com or www.junkball.com.