FOR IMMEDIATE RELEASE

JUNK BALL AND SPORTS ILLUSTRATED KIDS TEAM UP TO CREATE ON-PACK SUBSCRIPTION PROMOTION

Providence, RI - July 24, 2007 -- Sports Illustrated Kids, the leading sports publication for children ages 8 and up and Junk Ball, the next generation of backyard sports gear, have teamed up to create a grand slam promotional partnership offering a free subscription trial with any purchase of Junk Ball product beginning in January, 2008. The announcement was made by Dave Watt, Publisher at Sports Illustrated Kids and Kirk Bozigian, VP Marketing Junk Ball.

“Sports Illustrated Kids is excited to partner with Junk Ball to reach another new audience,” said Watt. He explained, “Sports Illustrated Kids connects with its readers through their passion for sports, while Junk Ball takes kids into the activity and engages them in backyard baseball and football play.” Junk Ball’s Bozigian added, “We are thrilled to have the opportunity to combine the leadership and reach of Sports Illustrated Kids with our Junk Ball backyard sports gear.”

The on-pack subscription promotion will be offered on all Junk Ball product purchases including the Junk Ball poly bag, Junk Ball Bat & Ball Set, Junk Ball Strike Zone, Junk Ball Home Run Challenge, Junk Ball Ghost Runner Electronic Home Plate and Junk Ball Flag Football.

The Sports Illustrated Kids and Junk Ball promotion gives consumers the option to receive up to six trial issues of Sports Illustrated Kids, depending on whether the order form is completed online or by mail. To receive six trial issues if Sports Illustrated Kids, the form must be completed online. Three trial issues are offered to those who choose to subscribe by mailing the promotional postcard.

Sports Illustrated Kids, the first sports magazine written for kids ages 8 and up, connects with its readers through their passion for sports. The magazine offers kids the access to athletes and sports information that they want with in-depth reporting, action photography, first-person athlete accounts and other features. The magazine, books, and web site sikids.com, promote positive values, good sportsmanship and the fun of reading.

Junk Ball is a creation of LKI, a division of Little Kids, Inc. Since 1989 the company has brought to market fun, innovative and award-winning seasonal, bubble and novelty toys that encourage kids to play using their own energy, creativity and imagination. For more information and store locations call 1-800-545-5437 or visit the Junk Ball website: www.junkball.com.

Contact: Junk Ball:
www.junkball.com, Deborah Green Taffet, DGCPR, dgreen@dgcpr.com, Office: 973-376-3180
www.SIKIDS.com, Karen Dmochowsky, Karen_Dmochowsky@timeinc.com, Office: 212-522-8473